Don’t be a mass follower!

A “mass follower” is someone who is following more than 1,500 accounts on Instagram. And, it does not matter if you have 100k followers!


Those accounts have no value for the accounts they follow because they possibly never see your post and therefore, never interact with your content. Soon, they will become YOUR ghost followers. Those who followed you but never engage with you. 


To increase my reachability, I had to clean 15k followers and after that, I block automatically those “mass” following an account, since they decrease my account performance. As shown in HypeAuditor report.



Keep your account small but engaged first! 


You frankly don’t have to follow the whole art world. Be selective. As your followers’ number increases, then you may follow additional accounts but as a rule of thumb; I always advise to follow the maximum 500 accounts.


Quality followers, first!

When you have a new person following you, you’re glad. Maybe you give a thank you note and/or 3 likes on the last posts as a reward.


The new follower just followed you and, did not replicate the likes - the connection seems compromised. This is the reason why you should block immediately people with a 1,5k higher count of following. It’s not your fault, but they will never see you again.

Yes, you can follow up to 7,500 accounts but do you really see anything?



How to clean your following?

  • First rule, unfollow anyone who’s not following you back - unless it’s an Influencer account.
  • Second rule, unfollow those who did not engage with you for the last 3 months (they became ghosts)
  • Third rule, block the followers who follows more than 1.5k


Remember that you can only follow/unfollow 60 people per hour, or Instagram may block this function for a few hours to a few days.


What app could you use?

Any Follower/Unfollower Instagram app will do. The Pro version costs about £8 per year. There is usually 5 to 10% mistake, though. So, you may block “innocent followers”.




Be selective 😀

What account gives you value?


Happy Instagramming! 


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