This is a re-edition of one of my first post back in 2017.
Halloween is approaching and time is up to chase ghosts.
In this post, I would like to share my latest experience and underline the importance of cleaning regularly your Ghost followers on Instagram.
A ghost follower is someone who follows you but never interacted with you (like / comment) - even if you do like them or don’t follow them back.
Therefore, whereas your profile looks engulfed, your engagement rate goes down and makes your credibility bad.
Why did I chunk 900 followers in 3 days?
Two weeks ago, I was ecstatic preparing my “thank you story” to my dear 10,900 followers and then I realised that my average engagement rate dropped to only 350 engagements (like / comment / save) per post.
Please note that you should NOT block so many followers in one go. Max 60 per hour or Instagram will block you.
A quick calculation: 350 engagements / number of followers = 0.032% engagement rate.
This was obviously bad. And therefore, I chased my ghosts from the last 6 months and chunked manually 900 people in 3 days.
The sad news is, I still have about 4k inactive users to clean up for The House of The Artists’ account. Halloween will be fun this year 🥳
But, I will do it because my engagement rate will peak up again to 5% or 7%.
To date, I think that I have removed about 25 k followers on THoTA account and a good 15k on my personal account.
Lesson learnt: it is not the number of followers but the engagement rate that counts!
What engagement rate is considered good in social media?
To conclude, do a regular clean up of those who had a “fling” for you and then never come back or like you only once, a year ago.
There are several free tools for your phone/tablet. They are all called ”Followers”. The premium account costs around £ 10. It worth it, even if there is about 5% mistakes.
😱 Happy Halloween! 🤡
And if you prefer to get the results without the fuzz, check our Instagram Agency Packages
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