Hello, YoungMi here.

Since 2015, I have helped artists, galleries and fairs to reach their digital communication objectives

Adding to my MA Marketing degree, I studied Art Business & Management at Birkbeck University in London and at Sotheby's Institute of Arts (SIA) in New York.

Currently, a UAL mentor (University of Arts London)

My focus is on NYC, London, Paris, Brussels, a bit of Berlin and Documenta, Venice Biennale, and Los Angeles.

Do you have a question about the Instagram Agency Services?

Call me in English or Appelle-moi en français


Services currently interrupted due to IG updates

Why Instagram?

Instagram is the fastest growing social media platform with more than 1.3 billion monthly users and over 500 million daily users. The engagement on Instagram is higher than any other social media. And finally, there are 90 million sales per month.

=> Therefore to succeed in this competitive crowd, you need a strategy to attract the right eyes.

THoTA helps you to grow on Instagram


Because social media is not only posting an image with 😀😀😀

=> You may have heard about the story of the 26-year old artist making 40% sales through Instagram (Forbes, 19 Sept 2017).


Instagram Curation

Strategy & Management 100% organic growth

The House of The Artists (THoTA) applies target marketing strategies that ensure your account with a continual "growth" of organic followers and a high engagement rate.

During our conversation, we agree upon your target audience (gender, locations, hashtags, accounts to follow). Then, THoTA builds your own audience strategy.

Consequently, people only follow you if they are genuinely interested in your profile. You will notice new followers, more comments and more post likes, since these are real people who are showing repetitive interest in your profile.

The House of The Artists partially uses BOTs, but most "like actions" are performed manually from a mobile phone.

A better way to engage with art collectors, art galleries and art fairs.


How does THoTA work?

Everyone's goals are different. Hence, we offer a tailor-made programme that helps you grow quickly and strongly in the art sector.

Compared to other social media agency, THoTA guarantees you a high-quality and high-level of engagement (typically 10% to 30%+ ) which may lead to art sales, representation and jobs in the long-term.

The new Instagram algorithm favours posts with immediate high engagement in the feed and in the stories.

If your target is only focusing on increasing your followers' number - even easier! But what counts now and in the long-term is the engagement rate. Having a 35% engaged community with 5k followers is better than 0.1% and 1M followers (well, it depends upon your objective).

But never buy out followers or likes, since Instagram can block your account 😜

During a WhatsApp chat, you introduce your objectives and background. 

THoTA then identifies your target audience (interest, people they follow, who to follow and location).

THoTA configures your Instagram profile and set up the settings in our safe software*. 

Your account will then start interacting with your target audience in your art sector.

* for security reason, I will ask you to chose a new Instagram password and then THoTA will access your account.

Enjoy your highly interactive Instagram feed; THoTA does the heavy lifting for you! 

We send you a monthly report so you can check tangible results.

Let THoTA promote you while you work on being the best artist you can be! 


Why THoTA?

Because THoTA speaks art world and not generic "niche". I have built this Instagram Art Agency especially for you, my contemporaries, to save your time. I can give you real names of collectors, gallerists and journalists and curators. 

My art network knowledge is my worth since I know who's who and who you should contact. 😏

Let's have a chat to know how I can help you to 

"Make Instagram work for you"

Book a "Discovery call" here

Tracey Emin "I want my time with you" - a wink to Europe at St Pancras Station



Do you want quality on Instagram?

Have a look inside the Instagram Academy

Try a free course 👍