Hello, YoungMi here.

Since 2015, I have helped artists, galleries and fairs to reach their digital communication objectives.

Adding to my MA Marketing degree, I studied Art Business & Management at Birkbeck University in London and at Sotheby's Institute of Arts (SIA) in New York.

Currently, a UAL mentor (University of Arts London), a member of the Museum Association.

My focus is on NYC, London, Paris, Brussels, a bit of Berlin and Documenta, Venice Biennale, Hong Kong and Los Angeles.

About my unauthorised biography.

More about my social impact commitment.


THoTA Services

The House of The Artists (THoTA) supports your artist's life with 4 services:

  • You learn "How to Instagram" via the Academy (you buy a course)
  • or You learn "How to Instagram" via the THoTA Club (monthly subscription)
  • We deliver your career objectives together via Mentoring (on demand)

My Experience

  • Marketing Communications
  • Instagram Marketing
  • The Art world
  • The Art Market

In the Press


Do you want quality on Instagram?

Have a look inside the Instagram Academy

Try a free course 👍


Opening hours

Tuesday to Thursday from 08.00-13.00 (GMT) 

Close on England's Bank Holidays: 19-22 April, 6 May, 27 May, 5 August, 26 August, 1 November, 23 December - 5 January 2020

The virtual office is located in central London (Chancery Lane area).



Can THoTA help me to get gallery representation?

Yes, via coaching. I can help you to target specific galleries and prepare your portfolio in view to build a future collaboration.

Can THoTA help me to sell my artworks to collectors?

Yes, I can share with you a few email addresses from collectors around the world.

Can THoTA help me to exhibit my work?

Yes, via coaching. I can help you to set up your exhibition either private or in a art fair.

Can THoTA help me with my digital marketing?

Yes, I help you to optimise your website, increase your online presence (website and Instagram) in view to gaining recognition, then potential sales.

Can THoTA help me with Instagram?

Yes, I can manage your Instagram account on your behalf. Choose a package that fits your budget here

What are the benefits of joining the THoTA Club?

For a nominal monthly fee per month:

  • You have access to all the courses in the Academy (except the Premium course).
  • You access THoTA Club content which is deep down relevant to you, the independent artists.
  • You join a community of other artists from various areas and can network with them.
  • You access online monthly Live Q&A, the replays and the future webinars.
  • 1:1 Mentoring, you can contact me when you need. And, we solve your issue during a WhatsApp conversation.
  • And more 😀

Why is the THoTA Club limited to 100 artists?

THoTA Club is limited to 100 artists in order to keep the service quality to the best level for each member. I favour direct individual human contact. 😁